Challenges Faced

Low Search Visibility: The website struggled to rank on search engine results pages (SERPs), limiting organic traffic.

Limited Website Traffic: Traffic remained at 100-200 visitors per month, with most visits coming from paid sources.

Structural SEO Issues: Website modifications led to indexing issues and poor user experience.

Under-Optimized Content: The site lacked well-structured content targeting high-intent keywords.

Weak Off-Page SEO: The website had low domain authority due to minimal backlinks and external signals.

SEO Performance Snapshot (23rd August 2023):

• Traffic Acquisition Data:

  Total Traffic: 730 visitors

• Paid Search: 296 visitors (40.5%)
• Organic Search: 123 visitors (16.8%)
• Display Ads: 113 visitors (15.5%)
• Organic Social: 77 visitors (10.5%)
• Direct Traffic: 65 visitors (8.9%)

Key Insights:

• A high dependence on paid search (40.5%), indicating the need to boost organic efforts.
• Organic search contributed only 16.8% of total traffic, highlighting low SEO performance.
• Organic social presence was relatively low (10.5%), signaling the need for better content distribution strategies.

SEO Strategy Implementation:

On-Page SEO:

Conducted keyword research to target low-competition, high-intent keywords.
Optimized meta titles, descriptions, and headers with relevant keywords.
Improved internal linking structure to distribute page authority effectively.
Created SEO-friendly blog content to attract organic traffic.

Technical SEO Enhancements:

Fixed broken links and improved crawlability via Google Search Console.
Optimized website speed and mobile responsiveness to enhance user experience.

Implemented structured data (schema markup) to improve rich snippet appearances.

Off-Page SEO and Link Building:

Acquired high-quality backlinks through guest posting and outreach campaigns.
Focused on social sharing and influencer collaborations for better brand visibility.
Leveraged directory listings and citations to improve authority.

Local SEO Optimization:

Optimized Google My Business (GMB) listing for better local rankings.
Collected and responded to customer reviews to boost credibility.
Targeted location-specific keywords to improve local search visibility.

Results And Key Achievements:

• Traffic Growth:

  Increased website traffic from 730 (August 2023) to 33,000+ monthly visitors in two years.

• Organic search now contributes 50% of total traffic, reducing dependence on paid ads.

Ranking Improvements:

Multiple pages now rank in Google’s Top 10 for high-intent keywords.

Increased domain authority (DA) from 8 to 19 enhances trust and credibility.

Higher Engagement & Conversions:

Reduced bounce rate by 35%, indicating a better user experience.

More form submissions and inquiries from organic search traffic.

Results/Conclusion:

By focusing on a structured SEO approach that balanced on-page, off-page, and technical SEO, The TEKS Academy successfully transformed its online visibility. The case study highlights how consistent SEO efforts can shift a website from paid traffic dependence to sustainable organic growth.

SEO Performance Snapshot (30th November 2024):

Total Traffic: 33,341 visitors

Organic Search: 16,507 visitors (49.5%)

Cross-Network Traffic: 13,037 visitors (39.1%)

Direct Traffic: 2,718 visitors (8.1%)

Organic Social: 407 visitors (1.2%)

Paid Search: 269 visitors (0.8%)