Madeswaran Mahalingamđź‘‹
A Passionate Lead Generation Expert 🖥️ & Social Media Specialist with 5 years of Experience over various niches.
Client:
TEKS Academy
Services:
Generation of Leads through Lead Gen Campaign in FB
Overview
Facebook advertising platform provides an advantage in generating and converting audiences into valuable leads. This campaign successfully enhanced lead generation for TEKS Academy’s professional courses with detailed targeting, engaging creatives, and strategic ad placements.
Campaign Objective: Generate high-quality leads for TEKS Academy’s courses, including – Full stack Java, Data Science, Digital Marketing.
Sales Product: Industry-leading training programs in high-demand tech fields, catering to aspiring professionals, students, and career switchers.
Company’s Challenge: Despite offering premium courses, the company faced difficulties in – Converting leads into enrollments, Attracting high-intent prospects, Expanding reach while maintaining cost efficiency.
Lead Generation Strategy
Utilizing the lookalike audiences, we ensured TEKS Academy’s courses reached high-quality prospects, job seekers, and working professionals. Attention-grabbing video ads, carousels, and compelling ad copies provided more edge to highlight career growth opportunities and offer to drive more engagement.
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Audience Targeting and Segmentation:
Demographics: 20-34 years, students, job seekers, working professionals
Interest-Based Targeting: Tech careers, programming, AI, digital marketing, and cloud computing
Custom and Lookalike Audiences: Retargeting website visitors, past inquiries, and engaged social media users
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Ad Creatives and Messaging:
Video Ads and Carousels: Showcasing real success stories, career benefits & course highlights.
Compelling Ad Copy: Upgrade Your Career! Master Full Stack Development, Data Science, or Digital Marketing with TEKS Academy. Limited Slots! Enroll Now.
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Strategic Ad Placement:
Facebook & Instagram Lead Forms – Easy sign-ups with auto-filled details
Stories and Reels Ads – Engaging younger audiences with short, dynamic content.
Retargeting Ads – Nurturing potential leads with testimonials & success stories
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Performance Tracking and Optimization:
A/B Testing: Testing different creatives, audience segments & lead forms.
Budget Reallocation: Shifting spend towards top-performing ads.
Daily Review: Adjusting messaging and placements based on lead quality.
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Campaign Performance and Results:
Amount Spent: Rs. 1,00,000
Total Leads Generated: 507
Average Reach: 25,000
Average Impressions Per Course:
Full Stack Development: 728.15
Data Science: 874.85
Digital Marketing: 624.36
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Key Takeaways:
Achieved a strong lead generation rate with optimized ad spend.
Generated high-quality leads for better enrollment conversions.
Expanded brand reach and engagement within the target audience.
